Digital Marketing > Search
Get your website the attention it deserves
It’s all well and good having an amazing website, but if your prospect customers can’t find it, your efforts have been in vain.
Today, around 80% of internet users start their online session via a search engine, and that is a statistic that you can’t afford to ignore. At Transcend, we look at your business and marketing objectives and advise on the best search tactics to suit your budget and short to long-term goals.
Search Engine Optimisation (SEO) / Content Marketing
We don’t believe in a scattergun approach to search engine optimisation; we take a strategic approach, focusing on optimising keywords that not only generate relevant website visitors, but most importantly, sales.
You won’t find us using underhand techniques to try and trick search engines either, as these don’t fool anyone – especially not customers. We focus on the quality of your website and content since we know that this is the only way to build trust with new visitors and persuade them to buy your product or service.
Pay-Per-Click Advertising (PPC)
If your business is in a highly competitive market or you haven’t invested in SEO before, PPC advertising is often the perfect solution to generating brand awareness and sales quickly.
As well as the usual suspects like Google AdWords, there are many other platforms available such as Bing, Facebook and LinkedIn that we can advise whether suitable to your target market.