Why Brands Are Using Video Marketing Infographic
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29
June
Knowledge Base
SEO Changes to Expect in 2018
Online marketing has changed a lot since the early days. Getting your content to the top of search engine results is no longer a simple matter of stuffing in enough keywords. Keywords do still count, but the search engine algorithms have become a lot more...
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29
June
Sneaky Outreach Techniques To Help Your Content Strategy
Content marketing is a tricky thing to get right. For every great success, you’re going to have just as many, and probably more, failures. And the thing is that when your ideas just don’t stick, and you can’t get potential customers to engage, it can...
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05
September
The Simple Guide to Google AMP
It’s no secret that Google has been on a quest to make mobile browsing an all round better experience for users. Mobile usage has skyrocketed in the last few years (it overtook fixed internet browsing in 2014), but the technology supporting this has been lagging,...
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23
June
36 essential checks for a website launch
Are you in the middle of launching a new website? Are you under pressure to hit the deadline? It can be all too easy to bypass a go-live checklist in the build up to launch day, but you could risk seeing a reduction in traffic...
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07
October
Top 5 things to consider when choosing a CMS
Your website is the shop window to your business. There’s no doubt it needs to look enticing and convince people to buy your products, but behind every website is a content management system (CMS). Making sure the shelves are stocked, the promotions are live and...
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24
September
How big brands do content marketing
Have you ever come across an article, video or piece of content that actually helped you do something? Whether it was a Tripadvisor review that guided you to a good restaurant, practical tips for buying a house, or a YouTube video that showed you how...
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26
May
More than just a #hashtag: Top 10 tips for running a social media marketing campaign
With 75% of small and medium sized businesses now using social media platforms to reach a growing audience, just how do you run a successful campaign that engages your followers and drives tangible results? Whether you’re already active on social media sites or haven’t yet taken...
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14
May
Fixing the leaky bucket: conversion rate optimisation (CRO) de-mystified
Do you ever go to buy something online, get frustrated and give up? Perhaps there isn’t enough information, the product images aren’t big enough, or the site is just frustratingly slow. Chances are you do all of this without really thinking, because you’ve already gone...
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16
March
Save £14k: Why a responsive website should be your top priority in 2015
Do you use a smartphone, tablet or laptop to browse the web? Chances are you use at least two of these every day. According to statistics from eConsultancy, more than 60% of us use at least two devices to go online on a daily basis. Do...
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04
March
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